While we strive to be more sustainably and ethically responsible, we also believe in leading with kindness.
To understand a sustainable business model as it pertains to the humans creating the products, there are many layers to focus on. Beginning by honoring those who transform clothing designs into a wearable garment. Of course these people are crucial for any fashion brand aiming to produce clothing, however these people are paid the least, work in the worst conditions and are the most vulnerable.
Our Zero Sweat Policy creates an environment that honors our garment workers through livable wages, as well as responsible production and practices.
A Word From Our Founder
Discover why People of Leisure’s founder Bobby Banafsheian adopted the Zero Sweat policy and his vision for a more sustainable, ethical industry.
Our Zero Sweat Policy creates an environment that honors our garment workers through livable wages, as well as responsible production and practices.
Long story short, we treat our employees like family. It’s how I was raised and how I will raise my own children. When we are all working towards a common goal the difference between boss and worker is just a title.
On a practical level, competitive wages, benefits, breaks, and being flexible with people’s unique schedules. Such as raising families or other responsibilities.
We encourage everyone during work hours to put on their favorite music, share their favorite food, and socialize with each other. We rarely hire new people because when I hire someone they usually stay with the company for many years. I believe it’s because they feel respected and cared for. I believe the more I give to my people the more I get in return.
Although the fashion industry seems to change year-by-year, our core values haven’t changed since day one. The supply chain is a complicated web that the entire world contributes to—whether it be the manufacturer or the consumer.
My goal since I studied political science at UCLA and left law behind to pursue the fashion industry, was to contribute to this global industry in a positive way. If I’m in charge, I’m going to try to lead the way in the right direction. I strive to control as much of the manufacturing process as I can and how we treat our people is at the top of the list.
While some fashion brands might be focused on volume and becoming widely popular, we believe that true success comes from compassion for others. We all know the massive brands right now who are facing major pushback when the poor treatment of human beings becomes exposed. At our warehouse, you can walk in at any time and see people working, making phone calls, chatting or listening to music. It’s really not that hard to be kind.
I’m inspired by very small, local brands. When I see creators hand sewing labels, shipping items from their garage and promoting themselves online—I get excited for the world to get excited by smaller, wellmade brands by ambitious entrepreneurs. I take note of what young people consume and how aware they are of global issues.
Don’t get discouraged as a consumer. You have more power than you think you do. Brands work for your loyalty and there’s power in your attention and where you spend your money. Yes it’s hard to shop with a minimal footprint, but there is always hope.
