POL x Mother Earth

POL x Mother Earth

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According to a report by the Ellen MacArthur Foundation, the fashion industry is responsible for around 10% of global carbon emissions, 20% of wastewater, and a significant contributor to plastic in the oceans with half a million tons of microfiber shed during washing each year. Additionally, an estimated $500 billion value is lost every year due to clothing underutilization and lack of recycling. These alarming figures underscore the urgent need for change in the industry. As a conscious brand, we have a deep-seated commitment to aligning fashion with sustainable values.

Our sustainable production practices exist as a tangible response to these alarming realities. We leverage renewable, eco-friendly materials and low-impact dyes, reducing our water usage by more than 70% compared to traditional methods. This is significant given that a conventional pair of jeans can require up to 7,500 liters of water through its lifecycle—roughly the amount one person drinks in seven years—as noted by the United Nations Economic Commission for Europe (UNECE).

Moreover, we're striving to combat the cycle of fast fashion, a trend that sees 85% of all textiles thrown away annually as per the World Wear Project. We do this by creating timeless, quality pieces designed to last, encouraging our consumers to break away from the throwaway culture. Additionally, we've implemented a take-back program for used garments, offering incentives to consumers who choose to recycle their clothes through our brand.

However, sustainability for us is not just about the environment—it extends to the people behind our garments too. The 2019 report by the International Labour Organization (ILO) estimates that 170 million children are engaged in child labor, with many working in the fashion industry. At People of Leisure, we ensure fair wages, safe working conditions, and strictly no child labor. By championing transparency in our supply chain, we're not only preserving the environment but also upholding human rights, leading the way for a revolution in the fashion industry.

The apparel industry's environmental footprint is undeniable, but at People of Leisure, we are committed to continuously refining our processes to reduce this impact. As consumers become more conscious, the demand for sustainable clothing is growing. Together, we can reshape the narrative of fashion, creating a future where the threads of sustainability are woven into the very fabric of the industry. We invite you to join us on this journey towards a more sustainable world.